Flowchart
Does this lab launch need customer interviews?
A decision path for founders when OpenAI, Anthropic or Google ships a feature that overlaps their product. It asks whether the feature does a job customers pay for and whether they can already get it, then sends the founder to interview 20 to 30 customers and decide by how much revenue is exposed. Koji can run those interviews in parallel within the 14 days.
Where this appears
What's in this flowchart
Start: A frontier lab shipped a feature like yours
- Does it do a job your customers pay you for?
- Yes: go to 2.
- No: Note it and check again next quarter. Write down what it does today. Labs ship fast.
- Can customers get it on a plan they already pay for?
- Yes: go to 3.
- No: Add trialists and lost deals. A new contract slows switching, not evaluation. Hear who chose it over you. Then go to 3.
- Interview 20 to 30 customers in 14 days. Every top-10 account, active users, and anyone who left or downgraded since the launch.
- Do exposed accounts hold over a third of revenue?
- Yes: go to 5.
- No: Double down on what anchors them. Ship the reasons they gave for staying, and say so in your update.
- Change the roadmap this month. Move toward the jobs the lab does not do, and tell your investors why.
- Finish: Repeat after the next big launch.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/lab-launch-customer-interview-decision"><img src="https://www.koji.so/visuals/lab-launch-customer-interview-decision/lab-launch-customer-interview-decision.png" alt="Flowchart for deciding if a lab launch needs customer interviews: two overlap questions, 20 to 30 interviews, then a revenue check" width="1200" height="1663" /></a>
<p>Source: <a href="https://www.koji.so/visuals/lab-launch-customer-interview-decision">Does this lab launch need customer interviews?</a>, Koji</p>
