Process
The 14-day platform-risk read
How founders hear their customers after a frontier-lab launch
A six-step, 14-day plan for founders whose product overlaps a new feature from a frontier AI lab. It covers trying the launch, choosing which customers to interview, inviting them, running 20 to 30 interviews, sorting accounts into exposed, contested and anchored by revenue, and deciding what to change. Koji runs the interviews in parallel so the plan fits in two weeks.
Where this appears
What's in this process
- Days 1 to 2: use the launch yourself: Run your top three customer jobs through it. Write down what it does well, badly and not at all.
- Day 2: pick who to hear from: Every top-10 account, active users across plans, and anyone who left or downgraded since the launch.
- Day 3: send the invite: Ask about how they work today. Do not name the launch in the invite.
- Days 3 to 10: run 20 to 30 interviews: Unprompted first, then show the launch and ask what they would do with it.
- Days 10 to 12: sort accounts by exposure: Exposed, contested or anchored, each weighted by the revenue it brings in.
- Days 12 to 14: decide and tell people: A one-page memo for the team, three lines in the investor update, and a roadmap call.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/platform-risk-read-14-day-plan"><img src="https://www.koji.so/visuals/platform-risk-read-14-day-plan/platform-risk-read-14-day-plan.png" alt="Process for a 14-day platform-risk read: use the launch, pick who to hear, invite, run 20 to 30 interviews, sort by exposure, decide" width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/platform-risk-read-14-day-plan">The 14-day platform-risk read</a>, Koji</p>
