Reference table
Hearing customers after a lab launch: four ways compared
A comparison of four ways a founder can find out how customers will react to a frontier-lab launch that overlaps their product: AI-moderated interviews in Koji, founder calls, a survey and product usage data. It compares them on reach in 14 days, depth, question order, candour, founder time, analysis effort and revenue weighting, so founders can pick the mix that fits.
Where this appears
What's in this reference table
| Koji AI interviews | Founder calls | Survey | Usage data | |
|---|---|---|---|---|
| Conversations in 14 days | 20 to 30 or more, in parallel | As many as your calendar allows | Many replies, few reasons | None |
| Depth | Follow-ups on every answer | Deep, but uneven from call to call | Shallow, fixed questions | Behaviour only, no reasons |
| Unprompted before aided | Same order in every interview | Founders tend to raise the launch early | Possible with careful logic | Not applicable |
| Candour | No founder in the room to protect | Customers soften bad news for you | Honest but brief | Honest, but silent |
| Founder time | Writing the brief, then reading | Most of two weeks | An hour or two | Already there |
| Analysis effort | Themes, quotes and charts drafted | Notes to sort by hand | Charts, open text to code | Dashboards, no reasons |
| Revenue weighting | Export answers by account to a sheet | Possible in a spreadsheet | Possible with account IDs | Easy for usage, not intent |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/lab-launch-customer-research-methods-compared"><img src="https://www.koji.so/visuals/lab-launch-customer-research-methods-compared/lab-launch-customer-research-methods-compared.png" alt="Table comparing Koji AI interviews, founder calls, surveys and usage data for hearing customers in the 14 days after a lab launch" width="1200" height="981" /></a>
<p>Source: <a href="https://www.koji.so/visuals/lab-launch-customer-research-methods-compared">Hearing customers after a lab launch: four ways compared</a>, Koji</p>
