Framework
The Lean Canvas: nine blocks on one page
Ash Maurya's one-page business model template for startups
The nine blocks of the Lean Canvas, the one-page business model template Ash Maurya created in 2010: problem, customer segments, unique value proposition, solution, channels, revenue streams, cost structure, key metrics and unfair advantage. It is for founders who treat a business model as a list of hypotheses to test, not a plan to execute. Use it as a checklist when you sketch a canvas, then rank the blocks by risk and validate the riskiest first.
Where this appears
What's in this framework
- Problem: The top 1 to 3 problems, plus the existing alternatives.
- Customer segments: Who has the problem. Name the early adopters.
- Unique value proposition: One clear message on why you are different.
- Solution: The top 3 features that address the top 3 problems.
- Channels: How you reach customers.
- Revenue streams: How you make money.
- Cost structure: What it costs to acquire customers and deliver the product.
- Key metrics: The 3 to 5 numbers that show the business is working.
- Unfair advantage: Something competitors cannot easily copy or buy.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/lean-canvas-nine-blocks-framework"><img src="https://www.koji.so/visuals/lean-canvas-nine-blocks-framework/lean-canvas-nine-blocks-framework.png" alt="Framework of the nine Lean Canvas blocks, from problem and customer segments to key metrics and unfair advantage." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/lean-canvas-nine-blocks-framework">The Lean Canvas: nine blocks on one page</a>, Koji</p>
