Question bank
Ten questions for researching a new country
The same script in every country, in each buyer's own language
Ten interview questions a founder can reuse when checking whether buyers in a new country have the problem, how they solve it today, who signs off and whether the local price makes sense. Run the same script in every country and in the buyer's own language so the answers compare. The set follows the Koji founder playbook on researching a new country before you translate your product.
Where this appears
What's in this question bank
The problem today
- Tell me about the last time you dealt with [the problem]. What happened?
- What did you try, and what did you try before that?
- What does it cost you in a normal month, in time or money?
How they buy
- Who else is involved, and who signs off on a tool for this?
- Which tools do you use today, and how did you pick them?
- What would have to be true for you to switch?
- Is there a local rule or habit that shapes how you handle this?
Page and price
- After five seconds on the page: what do you remember it offers?
- At [local price], how likely would you be to buy? Why?
- What would make you say no, even if it worked?
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<a href="https://www.koji.so/visuals/new-country-research-interview-questions"><img src="https://www.koji.so/visuals/new-country-research-interview-questions/new-country-research-interview-questions.png" alt="Question bank of ten interview questions for testing a new country: the problem today, how people buy, page and price." width="1200" height="649" /></a>
<p>Source: <a href="https://www.koji.so/visuals/new-country-research-interview-questions">Ten questions for researching a new country</a>, Koji</p>
