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How to set up no-decision loss interviews

Seven steps from template to report

Process showing seven steps to set up no-decision loss interviews in Koji, from the template to the report.
The seven steps from template to report
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A step-by-step process for GTM teams who want to interview the buyers behind stalled deals. It starts from a closed-lost template, reframes the brief, mixes open and structured questions, adds guardrails, and sends each stakeholder a private link before reading the report in Koji.

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What's in this process

  1. Start from the template: Open Closed-Lost Deep Dives in the template gallery.
  2. Rewrite the brief: Frame it as qualified deals that stalled with no competitor winning.
  3. Edit the questions: Mix open questions with a scale and a single choice.
  4. Add guardrails and preview: No pitching, pricing or negotiation. Take the interview yourself.
  5. Pick voice, text or both: Let each buyer choose how to answer.
  6. Invite every stakeholder: Import a CSV so each person gets a private link.
  7. Read the report: Themes, shares and supporting quotes. Filter by stage.

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<a href="https://www.koji.so/visuals/no-decision-loss-interview-setup-steps"><img src="https://www.koji.so/visuals/no-decision-loss-interview-setup-steps/no-decision-loss-interview-setup-steps.png" alt="Process showing seven steps to set up no-decision loss interviews in Koji, from the template to the report." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/no-decision-loss-interview-setup-steps">How to set up no-decision loss interviews</a>, Koji</p>

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