Reference table
No-decision loss research methods compared
CRM fields, debrief calls, surveys and AI interviews
A comparison of four ways a GTM team can learn why qualified deals stalled with no competitor winning: CRM loss reasons, calls run by the rep, surveys and AI-moderated interviews. It scores each on whose view you get, depth, candour, coverage and analysis effort.
Where this appears
What's in this reference table
| CRM loss reasons | Rep-run debrief calls | Survey | Koji | |
|---|---|---|---|---|
| Whose view | The rep's | Buyer, filtered by the rep | Buyer, one tick-box | The buyer's, in their own words |
| Depth | One field | Depends on the rep | Shallow | Follow-up questions on each answer |
| Candour | Rep guess | Soft: they may still sell to them | Anonymous but thin | Neutral interviewer, buyer picks voice or text |
| Coverage | Every deal, little signal | A handful | Low reply rates | Every stalled deal you invite |
| Analysis effort | None | Manual notes | Charts, no why | Themes with supporting quotes |
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<a href="https://www.koji.so/visuals/no-decision-loss-research-methods-compared"><img src="https://www.koji.so/visuals/no-decision-loss-research-methods-compared/no-decision-loss-research-methods-compared.png" alt="Table comparing CRM loss reasons, rep-run debrief calls, surveys and Koji for no-decision loss research on view, depth, candour, coverage and analysis effort." width="1200" height="843" /></a>
<p>Source: <a href="https://www.koji.so/visuals/no-decision-loss-research-methods-compared">No-decision loss research methods compared</a>, Koji</p>
