All frameworks and cheat sheets

Question bank

PMF follow-up interview questions

What to ask very disappointed and somewhat disappointed users after a Sean Ellis survey

Question bank of eight PMF follow-up questions for very disappointed users, somewhat disappointed users and before you change anything.
Ask the two groups different things. Fans tell you what to protect, fence-sitters tell you what to fix.

Eight interview questions to ask after a product-market fit survey, split by how people answered the Sean Ellis question. Very disappointed users tell you who your best customer is and what to protect. Somewhat disappointed users tell you what holds them back. Use them in 10 to 15 short interviews, and follow each answer with a request for the last time it happened. Koji can ask these as follow-ups in the same AI interview as the survey question.

Where this appears

What's in this question bank

For very disappointed users

  1. What would you use instead if it disappeared tomorrow?
  2. Tell me about the last time it saved you real time or money.
  3. What was going on when you started looking for something like this?
  4. Who else do you know who has the same problem?

For somewhat disappointed users

  1. What is the main thing you get from it today?
  2. What stops you from using it more often?
  3. What did you expect it to do that it doesn't?

Before you change anything

  1. If we could fix only one thing, what should it be?

Use this image

Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:

html
<a href="https://www.koji.so/visuals/pmf-follow-up-interview-questions-by-answer"><img src="https://www.koji.so/visuals/pmf-follow-up-interview-questions-by-answer/pmf-follow-up-interview-questions-by-answer.png" alt="Question bank of eight PMF follow-up questions for very disappointed users, somewhat disappointed users and before you change anything." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/pmf-follow-up-interview-questions-by-answer">PMF follow-up interview questions</a>, Koji</p>