Reference table
Post-launch research: Koji vs the alternatives
Four ways to learn why a launch is not landing
A comparison of four ways to find out why users did not adopt a new feature: AI-moderated interviews in Koji, product analytics alone, scheduled customer calls and in-app surveys. It rates each on depth, time to results, reach into non-users, consistency and analysis effort. Use it to choose a method for the first 30 days after a launch.
Where this appears
What's in this reference table
| Koji | Analytics only | Scheduled calls | In-app survey | |
|---|---|---|---|---|
| Why behind the numbers | Follow-up probing on each answer | Shows what, never why | Deep, varies by moderator | Shallow, fixed questions |
| Time to results | Run in parallel, report when enough are in | Instant | Weeks to book and run | Days |
| Reach non-users | Personalised link per person | Only sees who logged in | Hard to book with non-users | Low response from non-users |
| Consistency | Same guide and probing every time | Consistent | Varies by interviewer | Consistent but shallow |
| Analysis effort | Themes with supporting quotes | Dashboards, no reasons | Hours of notes per call | Open text coded by hand |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/post-launch-interviews-koji-vs-alternatives"><img src="https://www.koji.so/visuals/post-launch-interviews-koji-vs-alternatives/post-launch-interviews-koji-vs-alternatives.png" alt="Table comparing Koji, analytics only, scheduled calls and in-app surveys for post-launch research on depth, speed, reach, consistency and analysis effort." width="1200" height="823" /></a>
<p>Source: <a href="https://www.koji.so/visuals/post-launch-interviews-koji-vs-alternatives">Post-launch research: Koji vs the alternatives</a>, Koji</p>
