Checklist
Research readout deck checklist
Eight checks to run on a research readout before it goes to executives or investors: finding-led titles, a first slide that stands alone, bases next to every number, verbatim quotes attributed by role, an honest method slide, an owned recommendation, a slide on what you do not know and an appendix for the rest. Useful for founders, PMs and designers presenting their own research.
Where this appears
What's in this checklist
- The title of every slide is a finding or a decision, not a topic
- Slide 1 alone tells a busy reader what you found and what you recommend
- Every number has its base next to it, such as 18 of 26
- Every quote is verbatim and attributed by role, with no names or companies
- The method slide names who you did not talk to
- The recommendation has an owner and a date
- There is a slide on what you do not know
- Everything that did not make the seven is in the appendix or behind a link
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/research-readout-deck-checklist"><img src="https://www.koji.so/visuals/research-readout-deck-checklist/research-readout-deck-checklist.png" alt="Checklist of eight checks before sending a customer research readout deck, from finding-led slide titles to an owner and date on the recommendation." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-readout-deck-checklist">Research readout deck checklist</a>, Koji</p>
