Guide
Six UX research methods and the question each answers
From card sorting to AI interviews: pick the method from the question
A quick reference for designers and UX researchers that matches six common methods to the question each one answers: card sorting, tree testing, first-click testing, five-second tests, preference tests and AI interviews. Use it at the start of a project to choose a method before you choose a tool. The first five measure what people do with a design; interviews explain why, and Koji runs those as AI-moderated voice or text conversations.
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What's in this guide
- Card sorting: How do people group and label your content? Use it before you design a navigation.
- Tree testing: Can people find things in your structure? Test the menu without any visual design.
- First-click testing: Where do people click first to start a task? Shows if the right path is obvious.
- Five-second test: What do people remember after a quick look? Checks if a page gets its main point across.
- Preference test: Which of two or more designs do people choose, and what do they say about it?
- AI interview: Why do people do what they do? Follow-up questions get to reasons a click map can't show.
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<a href="https://www.koji.so/visuals/ux-research-methods-which-question-each-answers"><img src="https://www.koji.so/visuals/ux-research-methods-which-question-each-answers/ux-research-methods-which-question-each-answers.png" alt="Listicle matching six UX research methods to the question each answers, from card sorting and tree testing to AI interviews" width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ux-research-methods-which-question-each-answers">Six UX research methods and the question each answers</a>, Koji</p>
