Sharing Your Interview Link

Every Koji project comes with a unique interview link that participants use to start their conversation. You can find it on your project dashboard, copy it in one click, and share it anywhere your participants already are.

Where to Find Your Link

Open any project from your dashboard. Near the top of the project page, you will see your interview link displayed alongside a copy button. The format looks like this:

https://koji.so/i/your-custom-slug

Click the copy icon to place the full URL on your clipboard. That is all you need to start collecting responses.

If you have not published your study yet, visitors who open the link will see a message letting them know the interview is not yet live. Make sure to publish your study before sending the link to participants.

Customizing the Slug

The last part of the URL, known as the slug, is something you can personalize. Instead of a random string, you might use /i/acme-feedback or /i/2024-product-survey. A descriptive slug builds trust with participants and makes the link easier to remember.

See Customizing Interview Slugs for detailed guidance on choosing and updating your slug.

Distribution Strategies

Once you have your link, the next step is getting it in front of the right people. Here are the most effective channels.

Email Outreach

Email remains the highest-conversion channel for research recruitment. A few tips:

• Keep the subject line clear. Something like "Share your feedback on [Topic] (10 min)" works well.
• Explain the purpose. In two or three sentences, tell participants what the interview is about and how their input will be used.
• Include the link prominently. Place it on its own line or use a button-style link so it stands out.
• Set expectations on time. If your landing page shows an estimated duration, mirror that in the email.
• Personalize when possible. If you are importing participants via CSV, each person can receive a unique tracking link. See Importing Participants via CSV for details.

Slack and Microsoft Teams

For internal research, posting in a relevant Slack channel or Teams group is fast and effective.

• Post the link with a brief description of the study and who you would like to hear from.
• Pin the message if the study runs for more than a day so it does not get buried.
• Consider creating a dedicated channel for ongoing research recruitment if your team runs frequent studies.

Social Media

If you are recruiting from a broader audience, social media can help you cast a wide net.

• LinkedIn works well for professional and B2B audiences. A short post explaining the research topic, paired with the link, typically performs best.
• Twitter/X is useful for reaching niche communities. Tag relevant accounts or use hashtags to increase visibility.
• Community forums and groups such as Reddit, Facebook Groups, or Discord servers can be great sources if your target audience congregates there. Always follow community posting guidelines.

When sharing on social media, the branded landing page that participants see becomes especially important. Make sure you have configured a compelling headline and description so the Open Graph preview looks polished when the link is shared. See Customizing Branding for how to set OG images.

QR Codes

For in-person events, printed materials, or presentations, converting your interview link into a QR code is a quick way to bridge the offline-to-online gap. Any free QR code generator will work since the input is simply your interview URL.

Website Embed

If you want participants to complete the interview directly on your website without leaving the page, Koji offers an embeddable iframe widget. This is ideal for feedback collection on product pages, post-purchase flows, or knowledge bases.

See Using the Embed Widget for setup instructions.

Tracking Where Responses Come From

You can append UTM parameters or custom query parameters to your interview link to track which channel each response came from. For example:

https://yourdomain.com/i/acme-feedback?utm_source=email&utm_campaign=q1-research

These parameters are stored alongside the respondent record, so you can filter and analyze results by source later.

Tips for Higher Response Rates

1. Send at the right time. Mid-morning on weekdays tends to perform best for professional audiences.
2. Follow up once. A single reminder two to three days after the initial outreach can significantly boost participation.
3. Keep the ask small. Emphasize that the interview is conversational and takes just a few minutes.
4. Close the loop. After the study wraps up, let participants know what you learned. This builds goodwill for future research.

What Participants See

When someone clicks your link, they arrive at your interview landing page. From there, they choose voice or text mode, optionally fill out an intake form, and begin the conversation. The entire flow is designed to feel welcoming and low-friction.

Next Steps

• Publishing Your Study — make sure your interview is live before sharing
• Customizing Interview Slugs — personalize your URL
• Using the Embed Widget — embed interviews on your website