Framework
The three dimensions of every job
Functional, emotional and social jobs in Jobs to Be Done
A complete job in Jobs to Be Done has three dimensions. The functional job is the task, the emotional job is how the customer wants to feel, and the social job is how they want to be seen. Use it as a checklist when you write up interview findings, so the notes cover more than features.
Where this appears
What's in this framework
- Functional job: The practical task being done, like getting from A to B.
- Emotional job: How the customer wants to feel: confident, safe, calm.
- Social job: How the customer wants other people to see them.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/jobs-to-be-done-functional-emotional-social-jobs"><img src="https://www.koji.so/visuals/jobs-to-be-done-functional-emotional-social-jobs/jobs-to-be-done-functional-emotional-social-jobs.png" alt="Framework showing the three dimensions of a job in Jobs to Be Done: the functional job, the emotional job and the social job." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/jobs-to-be-done-functional-emotional-social-jobs">The three dimensions of every job</a>, Koji</p>