Comparison
Lead users vs power users
A side-by-side comparison of two groups that research teams often mix up. Power users are your heaviest customers and help you improve your product. Lead users are defined by facing a need before the rest of the market, and often have never used your product. Use it to decide who to recruit for your study.
Where this appears
What's in this comparison
Power users
- Your heaviest current customers
- Know your product inside out
- Right for improving what you already sell
Lead users
- Defined by their need, not by your product
- Ahead of a trend the market will follow
- Often outside your market, in an analogous field
- Right for finding new products and directions
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/lead-users-vs-power-users-comparison"><img src="https://www.koji.so/visuals/lead-users-vs-power-users-comparison/lead-users-vs-power-users-comparison.png" alt="Comparison of lead users and power users, showing how they differ in where they come from, what they know and what research with them is good for." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/lead-users-vs-power-users-comparison">Lead users vs power users</a>, Koji</p>
