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Comparison

Compulsory vs worth answering: two routes to survey participation

How universities raise pedagogical survey response rates, and what each route costs

Comparison of two ways to raise student survey participation: making responses compulsory versus making the survey short, timely and visibly acted on.
Both raise response rates, but only one raises the quality of what students say

Two ways universities raise response rates on pedagogical surveys. Linking the survey to exam registration fills the sample quickly but does nothing for the quality of answers. A short mid-semester survey that leads to visible change is slower but gets more considered feedback. Quality offices can use it when deciding how to set participation rules. Koji for Education supports the second route with short conversational check-ins.

What's in this comparison

Compulsory participation

  • Answering is required to register for exams
  • Raises response rates fastest
  • Counts every respondent the same
  • Invites careless, straight-lined answers

A survey worth answering

  • Short instrument, asked mid-semester
  • Students see a change in the same semester
  • Slower to raise response rates
  • Produces more considered answers

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<a href="https://www.koji.so/visuals/compulsory-vs-worth-answering-student-survey-participation"><img src="https://www.koji.so/visuals/compulsory-vs-worth-answering-student-survey-participation/compulsory-vs-worth-answering-student-survey-participation.png" alt="Comparison of two ways to raise student survey participation: making responses compulsory versus making the survey short, timely and visibly acted on." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/compulsory-vs-worth-answering-student-survey-participation">Compulsory vs worth answering: two routes to survey participation</a>, Koji</p>