Framework
Leverage-saliency theory for course evaluation participation
Each attribute pulls some students in and pushes others away, and only counts if it is noticed
A framework applying Groves, Singer and Corning's (2000) leverage-saliency theory of survey participation to course evaluations. Each of the six attributes has a different pull for different students, and it only matters if students notice it when they decide whether to answer. Use it to check that an evaluation invitation makes several reasons to respond visible at a glance. Koji's evaluation landing page lets owners write the headline and description and show duration, privacy and custom badges.
What's in this framework
- Topic interest: Students who care about the course respond more readily, so results lean towards strong views.
- Who asks: A lecturer, a programme team and a central office read as different requests.
- Time: Expected effort pushes busy students away. A short, honest estimate helps.
- Privacy: Concerns hold some students back. A clear, true statement can reassure them.
- Incentive: Can stand in where interest or a sense of duty is missing.
- Use of results: Seeing past feedback acted on gives a reason to answer again.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
<a href="https://www.koji.so/visuals/leverage-saliency-course-evaluation-participation-framework"><img src="https://www.koji.so/visuals/leverage-saliency-course-evaluation-participation-framework/leverage-saliency-course-evaluation-participation-framework.png" alt="Framework of six leverage-saliency attributes that move students towards or away from a course evaluation: topic, sender, time, privacy, incentive, use." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/leverage-saliency-course-evaluation-participation-framework">Leverage-saliency theory for course evaluation participation</a>, Koji</p>
