How to Convert a Cognito Forms Form to an AI Interview (2026)

Converting a Cognito Forms form into a Koji AI interview takes about 20 minutes: map each Cognito field to one of Koji's six structured question types, move identity fields to the intake form, switch on AI follow-up probing, and publish a single interview link. You keep the numbers a Cognito form collected — Rating Scale averages, choice counts — and add what a form can't: an AI moderator that asks "why?" in the respondent's own words and themes every open answer automatically.

Why convert a Cognito Forms form to an AI interview?

Cognito Forms is a genuinely capable form builder — conditional logic, calculations, repeating sections, and generous free limits make it a favorite for order forms, registrations, and service requests. But a form is a one-way instrument. It records exactly what the respondent types and then stops. A Rating Scale field captures "2 out of 5" and nothing about the disappointment behind the number. That missing "why" is usually the reason you built the survey in the first place.

A platform like Koji removes that ceiling. Every question you migrate can carry up to three AI-generated follow-ups, so a low rating triggers an instant, conversational "What made it a two?" — captured, transcribed, and thematically coded automatically across every respondent, with no moderator and no post-hoc spreadsheet. Koji's AI runs that probing at form scale, which is why teams describe the switch as trading days of reading entries for a report that is ready the moment responses close.

Three capabilities matter most when you leave a static Cognito form behind:

• AI follow-up probing turns every open field into a conversation, not a one-line fragment.
• Voice or text lets respondents speak or type from the same link, on any device.
• Real-time themed analysis groups open answers into named themes with supporting quotes, so you read findings instead of raw entries.

Map every Cognito Forms field to one of Koji's 6 question types

Koji interviews are built from six structured question types: open_ended, scale, single_choice, multiple_choice, ranking, and yes_no. Every Cognito Forms field maps cleanly to one of them.

A Cognito Forms Rating Scale can be configured as a matrix — several statements sharing one scale, effectively a Likert grid. In Koji that becomes one scale question per statement. It reads as more questions, but each is now a conversation the AI can probe, so instead of a silent grid of numbers you get a rating and the reason behind it.

Move identity fields to the intake form

Name, Email, Phone, and Address fields that identified respondents in Cognito Forms move out of the question flow and into Koji's intake form, which runs before the interview begins. The conversation stays focused on insight, and each transcript still links to a known participant for later segmentation.

Add what Cognito Forms can't

With questions mapped, switch on the capabilities a form doesn't have:

• AI follow-up depth. Set 0 follow-ups for a quick quantitative item, or up to 3 where the reasoning matters most.
• Scale anchors. On any scale question, turn on the anchor follow-up so the AI asks "You said 2 — what would make it a 4?" automatically.
• Voice or text mode. Voice interviews cost 3 credits and text 1 credit, both from the same link.
• Automatic themes. As responses arrive, Koji codes open answers into themes with representative quotes and charts every scale and choice question — no export required.

Cognito Forms to Koji in 5 steps

1. Inventory your form. Note each Cognito field's type, label, and options.
2. Rebuild in Koji. Map each field with the table above; keep wording identical so historical trends stay comparable.
3. Set probing depth. Choose 0-3 follow-ups per question and enable anchors on key scales.
4. Move identity fields to intake, drop payment and file fields, and pick voice, text, or respondent's choice.
5. Publish and share the link wherever the Cognito form lived — email, embed, or QR code. Insights populate live.

Pricing: Cognito Forms vs Koji

Cognito Forms offers a free plan plus paid tiers roughly in the $19 to $99 per month range, with entry limits and features rising by tier. As with any form tool, that fee buys collection — reading and coding the open answers is a separate cost in staff time.

Koji folds collection and analysis into one step. Insights is EUR29/month (29 credits) and Interviews is EUR79/month (79 credits), with annual billing giving two months free. Text interviews cost 1 credit, voice 3, and a report refresh 5 — and only conversations scoring 3 or higher consume a credit, so blank, joke, or bot responses are free. New accounts get 10 one-time credits to trial a full migration before paying.

When to keep Cognito Forms

Keep Cognito Forms for the jobs it does well: order and payment forms, event registrations, service requests, and internal data intake where calculations and conditional logic carry the weight. Reach for a Koji AI interview whenever the objective is understanding — feedback, churn diagnosis, concept testing, NPS follow-up — where the reason behind each answer is the whole point. Many teams run both: Cognito for the transaction, Koji for the conversation.

Migration checklist

• Fields mapped to the six Koji types, wording preserved
• Rating Scale matrices split into one scale question per statement
• Identity fields moved to intake, payment and file fields dropped
• Follow-up depth and scale anchors set per question
• Voice/text mode chosen and the link tested with your 10 free credits

A worked example: a Cognito Forms service-feedback form

Picture a Cognito Forms post-service form with a Rating Scale for overall satisfaction, a three-statement Rating Scale matrix for speed, quality, and communication, and a Text Area for open comments. Migrated to Koji, the satisfaction rating becomes a 1-5 scale, the matrix becomes three scale questions, and the Text Area becomes an open_ended with three follow-ups. A customer who rates communication a two is asked what went wrong, right then. When the form closes, Koji has themed the comments into groups like "slow to respond" and "unclear next steps," each with quotes, alongside dimension-by-dimension averages. In Cognito Forms you would have exported the entries and read every row yourself to reach the same conclusions.

Related Resources

• The Complete Guide to Koji Structured Questions
• AI Interviews vs. Surveys: Which Should You Use?
• Survey Question Types Explained
• How to Convert a Jotform Survey to an AI Interview
• How to Convert a Google Forms Survey to an AI Interview
• How AI Interviewers Work