How to Convert a Zoho Survey to an AI Interview (2026)

Converting a Zoho Survey into a Koji AI interview takes about 20 minutes: map each Zoho question to one of Koji's six structured question types, move contact fields to the intake form, switch on AI follow-up probing, and publish a single interview link. You keep the numbers a Zoho Survey collected — rating averages, NPS, ranking orders — and add what a survey can't: an AI moderator that asks "why?" in the respondent's own words and themes every open answer automatically.

Why convert a Zoho Survey to an AI interview?

Zoho Survey is a solid, affordable survey tool, especially if you already live inside the Zoho ecosystem. It has a rich question library — matrix variants, ranking, NPS, star ratings. But every one of those questions is still a closed instrument: it records the respondent's selection and moves on. A rating question captures "6 out of 10" and nothing about what would have made it a 9. That missing "why" is usually the entire point of running the survey.

A platform like Koji removes that ceiling. Every question you migrate can carry up to three AI-generated follow-ups, so a middling NPS score triggers an instant, conversational "What is the main thing holding that score back?" — captured, transcribed, and thematically coded automatically across every respondent, with no moderator and no post-hoc spreadsheet. Koji's AI runs that probing at survey scale, which is why teams describe the switch as trading days of reading exports for a report that is ready the moment responses close.

Three capabilities matter most when you leave a static Zoho Survey behind:

• AI follow-up probing turns every open question into a conversation, not a one-line fragment.
• Voice or text lets respondents speak or type from the same link, on any device.
• Real-time themed analysis groups open answers into named themes with supporting quotes, so you read findings instead of raw rows.

Map every Zoho Survey question to one of Koji's 6 question types

Koji interviews are built from six structured question types: open_ended, scale, single_choice, multiple_choice, ranking, and yes_no. Every Zoho Survey question type maps cleanly to one of them.

A Zoho Matrix question — several rows evaluated on one shared scale — becomes one scale question per row in Koji. It reads as more questions, but each is now a conversation the AI can probe, so instead of a silent grid you get a rating and the reason behind it. Zoho's NPS question maps to a 0-10 scale where the anchor follow-up ("What is the main reason for your score?") does the classification work automatically.

Move contact fields to the intake form

Contact Info, Email, and Demographic questions that identified respondents in Zoho Survey move out of the question flow and into Koji's intake form, which runs before the interview begins. The conversation stays focused on insight, and each transcript still links to a known participant for later segmentation.

Add what Zoho Survey can't

With questions mapped, switch on the capabilities a survey doesn't have:

• AI follow-up depth. Set 0 follow-ups for a quick quantitative item, or up to 3 where the reasoning matters most.
• Scale anchors. On any scale or NPS question, turn on the anchor follow-up so the AI asks "You said 6 — what would make it a 9?" automatically.
• Voice or text mode. Voice interviews cost 3 credits and text 1 credit, both from the same link.
• Automatic themes. As responses arrive, Koji codes open answers into themes with representative quotes and charts every scale, choice, and ranking question — no export required.

Zoho Survey to Koji in 5 steps

1. Inventory your survey. Note each Zoho question's type, text, and options.
2. Rebuild in Koji. Map each question with the table above; keep wording identical so historical trends stay comparable.
3. Set probing depth. Choose 0-3 follow-ups per question and enable anchors on key scales and the NPS item.
4. Move contact fields to intake, drop file uploads, and pick voice, text, or respondent's choice.
5. Publish and share the link wherever the Zoho survey lived — email, embed, or QR code. Insights populate live.

Pricing: Zoho Survey vs Koji

Zoho Survey offers a free plan plus paid tiers roughly in the $25 to $75 per month range, with response limits and features rising by tier and annual billing lowering the rate. As with any survey tool, that fee buys collection — reading and coding the open answers is a separate cost in staff time.

Koji folds collection and analysis into one step. Insights is EUR29/month (29 credits) and Interviews is EUR79/month (79 credits), with annual billing giving two months free. Text interviews cost 1 credit, voice 3, and a report refresh 5 — and only conversations scoring 3 or higher consume a credit, so blank, joke, or bot responses are free. New accounts get 10 one-time credits to trial a full migration before paying.

When to keep Zoho Survey

Keep Zoho Survey for the jobs it does well: large-sample quantitative studies, quick pulse checks, and anywhere tight Zoho CRM integration is the priority. Reach for a Koji AI interview whenever the objective is understanding — feedback, churn diagnosis, concept testing, NPS follow-up — where the reason behind each answer is the whole point. Many teams run both: Zoho for the numbers, Koji for the conversation behind them.

Migration checklist

• Questions mapped to the six Koji types, wording preserved
• Matrix questions split into one scale question per row
• NPS mapped to a 0-10 scale with the anchor follow-up on
• Contact and demographic fields moved to intake
• Voice/text mode chosen and the link tested with your 10 free credits

A worked example: a Zoho Survey NPS study

Picture a Zoho Survey NPS study with the 0-10 recommend question, a Matrix rating three product areas, and a comment box for open feedback. Migrated to Koji, the NPS question becomes a 0-10 scale with an anchor follow-up, the Matrix becomes three scale questions, and the comment box becomes an open_ended with three follow-ups. A respondent who scores a 6 is asked what is holding the score back, right then. When the survey closes, Koji has themed the feedback into groups like "pricing confusion" and "missing integrations," each with quotes, alongside the NPS breakdown and per-area averages. In Zoho you would have exported the responses and read every row yourself to reach the same conclusions.

Related Resources

• The Complete Guide to Koji Structured Questions
• AI Interviews vs. Surveys: Which Should You Use?
• Survey Question Types Explained
• How to Convert a SurveyMonkey Survey to an AI Interview
• How to Convert a Qualtrics Survey to an AI Interview
• How AI Interviewers Work