Koji vs Genway: Comparing AI User Research Platforms (2026)

The Short Answer

Koji and Genway are both AI-native research platforms that automate user interviews, but they emphasize different things. Genway focuses on AI-moderated interviews and live usability sessions enriched with sentiment and facial-expression analysis, aimed at research, product, and insights teams. Koji focuses on methodology-guided voice and text interviews with named research frameworks, structured questions, and deep AI-assistant integration — built so any team can run rigorous qualitative research, not just trained researchers.

Both are credible AI research tools. Choose Koji if you want named methodology guardrails, voice-and-text flexibility, structured questions that blend qualitative and quantitative data, low-friction participation with no webcam required, and the ability to run research through Claude or a developer API.

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Platform Philosophy

Genway: AI-moderated interviews and usability sessions

Genway launched in early 2023, founded by a team with backgrounds at Google and Salesforce. It runs AI-moderated interviews and surveys, lets you watch live web and app usability sessions, and layers on sentiment and facial-expression analysis. Its LLM engine turns raw conversations into tagged themes, sentiment scores, and shareable insight decks. Genway is positioned for research, product, CX, design, and innovation teams.

Koji: methodology-guided research for every team

Koji is built so you do not need a research background to get research-grade insights. Describe your goal in plain language and Koji's AI consultant produces a complete research brief — problem framing, target participant, methodology, and a typed question plan. Interviews run in voice or text, and participants choose the mode that suits them. Every study is anchored to a named methodology framework so the AI interviewer asks the right questions the right way.

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Feature Comparison

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Methodology: Named Frameworks vs General Structure

Both platforms structure interviews intelligently, but Koji goes further by shipping named methodology frameworks that change how the AI interviewer behaves. Genway runs general structured interviews; Koji lets you pick the research method itself.

Each Koji framework injects specific principles into the interviewer's instructions:

• The Mom Test — ask about past behavior, not hypotheticals; dig for specifics; never pitch
• Jobs to be Done — trace the timeline of a switch: trigger, push, pull, anxieties
• Customer Discovery — validate that the problem is real and painful enough to pay to solve
• Open Exploration — follow the participant's energy to surface the unexpected
• Lead Magnet Research — capture quotable, benchmark-style insights for content

For a team without a trained moderator, this is the difference between interviews that drive decisions and interviews that produce agreeable but unusable feedback. See choosing a methodology for guidance on matching a framework to your goal.

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Structured Questions: Quant + Qual in One Conversation

Koji's structured questions let a single study collect statistical data and conversational depth at the same time. Every question carries a type that controls how the AI asks it and how the answer is charted:

• open_ended — free-form answer with AI follow-up probing
• scale — numeric rating such as NPS 0–10 or satisfaction 1–5
• single_choice — pick one option
• multiple_choice — pick several options
• ranking — order items by preference
• yes_no — a binary answer

One Koji interview can ask an NPS scale question, rank a list of features, and probe three open-ended "why" questions — then report distribution charts beside the verbatim quotes that explain them. You do not need a separate survey tool to get the numbers.

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Analysis, Privacy, and Participation

Genway's analysis includes sentiment and facial-expression signals, which means usability sessions rely on video and a webcam. That can add richness — but it also adds friction and consent complexity, and it excludes participants who will not turn on a camera.

Koji takes a lighter, lower-friction path. Interviews run in voice or text on any device, with no webcam required. That keeps participation easy, lifts completion rates, and simplifies consent — a real advantage for GDPR-compliant research. After each interview, Koji extracts structured answers, applies open and axial coding to surface themes and patterns, and scores response quality. A quality gate ensures only conversations scoring 3 or higher out of 5 count — and those are the only ones that consume credits. Reports update in real time as interviews complete.

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Pricing

Koji uses transparent, credit-based pricing that scales with usage:

• Free — 10 credits on signup, no card required
• Insights — €29/month, 29 credits included
• Interviews — €79/month, 79 credits included
• Enterprise — custom

A text interview costs 1 credit, a voice interview costs 3, and a report refresh costs 5, with flat €1/credit overage. Because of the quality gate, low-effort sessions never burn credits. Genway uses team and custom pricing oriented toward research and insights departments. Koji's published, usage-based model makes it easy to start small and scale predictably.

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When to Choose Genway

• Facial-expression and sentiment analysis are central to your method
• You need to watch live web and app usability sessions
• You are an insights team comfortable with custom pricing

When to Choose Koji

• You want named methodology guardrails because you lack a trained moderator
• You want voice and text interviews, with participants choosing their mode
• You want structured questions that combine survey metrics with qualitative depth
• You need low-friction, webcam-free participation and simpler consent
• You want to run research from Claude via MCP or a developer API
• You want to start free with transparent, usage-based pricing

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The Bottom Line

Genway is a capable AI research platform with strong multimodal analysis for usability work. Koji is the methodology-first choice for product and research teams that want rigor, flexibility, and accessibility. Koji's named frameworks, voice-and-text interviews, structured questions, quality gate, and Claude and API integrations make professional customer research approachable for any team — without a webcam, a research department, or an enterprise contract.

The best way to compare is to try it. Create your first study and run an AI interview in minutes.

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Related Resources

• Structured Questions Guide — the 6 question types that blend qualitative and quantitative data
• How AI Interviewers Work — the technology behind Koji's adaptive interviews
• Koji vs Conveo — compare Koji with another AI interview platform
• Voice vs Text Interviews — choosing the right mode for your study
• Best AI Interview Software 2026 — the full landscape of AI research tools
• Quick Start Guide — launch your first AI interview study