How to Convert a Wufoo Form to an AI Interview (2026)

Converting a Wufoo form into a Koji AI interview takes about 20 minutes: map each Wufoo field to one of Koji’s six structured question types, move identity fields to the intake form, switch on AI follow-up probing, and publish a single interview link. You keep the numbers a Wufoo form collected — Likert averages, star ratings, choice counts — and add what a form can’t: an AI moderator that asks “why?” in the respondent’s own words and themes every open answer automatically.

Why convert a Wufoo form to an AI interview?

Wufoo (now part of SurveyMonkey) is a friendly, fast form builder. But like any form, it’s a one-way instrument: it captures whatever the respondent types and stops. A star-rating field records “2 stars” and nothing about the frustration behind it. That missing “why” is usually the reason you built the form in the first place.

A platform like Koji removes that ceiling. Each question you migrate can carry up to three AI-generated follow-ups, so a two-star rating triggers an instant, conversational “What made it two stars?” — captured, transcribed, and thematically coded automatically across every respondent, with no moderator and no post-hoc spreadsheet. Koji’s AI runs that probing at form-scale, which is why teams describe the move as trading days of reading entries for a report that is ready the moment responses close.

Three capabilities matter most when you leave a static Wufoo form behind:

• AI follow-up probing turns every open field into a conversation, not a one-line fragment.
• Voice or text lets respondents speak or type from the same link, on any device.
• Real-time themed analysis groups open answers into named themes with supporting quotes, so you read findings instead of raw entries.

Map every Wufoo field to one of Koji’s 6 question types

Koji interviews are built from six structured question types: open_ended, scale, single_choice, multiple_choice, ranking, and yes_no. Every Wufoo field maps cleanly to one of them.

A Wufoo Likert field is displayed as a matrix — several statements evaluated on one shared scale. In Koji that becomes one scale question per statement. It reads as more questions, but each is now a conversation the AI can probe, so instead of a silent matrix you get a rating and the reason behind it.

Move identity fields to the intake form

Name, Email, Phone, and Address fields that identified respondents in Wufoo move out of the question flow and into Koji’s intake form, which runs before the interview begins. The conversation stays focused on insight, and each transcript still links to a known participant for later segmentation.

Add what Wufoo can’t

With questions mapped, switch on the capabilities a form doesn’t have:

• AI follow-up depth. Set 0 follow-ups for a quick quantitative item, or up to 3 where the reasoning matters most.
• Scale anchors. On any scale question, turn on the anchor follow-up so the AI asks “You said 2 — what would make it a 4?” automatically.
• Voice or text mode. Voice interviews cost 3 credits and text 1 credit, both from the same link.
• Automatic themes. As responses arrive, Koji codes open answers into themes with representative quotes and charts every scale and choice question — no export required.

Wufoo to Koji in 5 steps

1. Inventory your form. Note each Wufoo field’s type, label, and options.
2. Rebuild in Koji. Map each field with the table above; keep wording identical so historical trends stay comparable.
3. Set probing depth. Choose 0–3 follow-ups per question and enable anchors on key scales.
4. Move identity fields to intake, drop payment fields, and pick voice, text, or respondent’s choice.
5. Publish and share the link wherever the Wufoo form lived — email, embed, or QR code. Insights populate live.

Pricing: Wufoo vs Koji

Wufoo offers a free plan capped at 5 forms, 100 entries per month, 10 fields, and 1 user, then paid tiers at roughly $19 (Starter), $39 (Professional), $99 (Advanced), and $249 (Ultimate) per month, with annual billing lowering those rates and entry limits rising by tier. As with any form tool, that fee buys collection — reading and coding the open answers is a separate cost in staff time.

Koji folds collection and analysis into one step. Insights is €29/month (29 credits) and Interviews is €79/month (79 credits), with annual billing giving two months free. Text interviews cost 1 credit, voice 3, and a report refresh 5 — and only conversations scoring 3 or higher consume a credit, so blank, joke, or bot responses are free. New accounts get 10 one-time credits to trial a full migration before paying.

When to keep Wufoo

Keep Wufoo for the jobs it does well: quick registrations, contact and lead forms, simple payment collection, and lightweight data intake embedded on a site. Reach for a Koji AI interview whenever the objective is understanding — feedback, churn diagnosis, concept testing, NPS follow-up — where the reason behind each answer is the whole point. Many teams run both: Wufoo for the form, Koji for the conversation.

Migration checklist

• Fields mapped to the six Koji types, wording preserved
• Likert matrices split into one scale question per statement
• Identity fields moved to intake, payment fields dropped
• Follow-up depth and scale anchors set per question
• Voice/text mode chosen and the link tested with your 10 free credits

A worked example: a Wufoo event feedback form

Picture a Wufoo post-event form with a star Rating for the venue, a Likert matrix rating three sessions, and a paragraph box for suggestions. Migrated to Koji, the star Rating becomes a 1–5 scale, the Likert matrix becomes three scale questions, and the paragraph box becomes an open_ended with three follow-ups. An attendee who gives a session two stars is asked what fell short, right then. When the form closes, Koji has themed the suggestions into groups like “more hands-on time” and “earlier start,” each with quotes, alongside session-by-session averages. In Wufoo you would have exported the entries and read every row yourself to reach the same conclusions.

Related Resources

• The Complete Guide to Koji Structured Questions
• AI Interviews vs. Surveys: Which Should You Use?
• Survey Question Types Explained
• How to Convert a SurveyMonkey Survey to an AI Interview
• How to Convert a Google Forms Survey to an AI Interview
• How to Convert an Alchemer Survey to an AI Interview