How to Convert a SurveySparrow Survey to an AI Interview (2026)

Converting a SurveySparrow survey into a Koji AI interview takes about 20 minutes: map each SurveySparrow question to one of Koji's six structured question types, move contact fields to the intake form, switch on AI follow-up probing, and publish a single interview link. You keep the numbers a SurveySparrow survey collected — rating averages, NPS, rank orders — and add what a chat-styled survey can't: an AI moderator that actually reads each answer, asks "why?" in the respondent's own words, and themes every open response automatically.

Why convert a SurveySparrow survey to an AI interview?

SurveySparrow built its reputation on "conversational surveys" — a chat-like interface that shows one question at a time and feels friendlier than a wall of form fields. That is a real improvement in presentation. But underneath the chat bubbles, it is still a fixed script: every respondent sees the same questions in the same order, and the tool never reacts to what anyone actually says. A rating question captures "7 out of 10" and moves on. The interface looks like a conversation; the logic is still a form.

A platform like Koji closes that gap. It is conversational in substance, not just style: every question you migrate can carry up to three AI-generated follow-ups, so a lukewarm score triggers an instant, genuinely responsive "What is the one change that would move that number up?" — captured, transcribed, and thematically coded automatically across every respondent, with no moderator. That is the difference between a survey that looks like a chat and an interview that behaves like one.

Three capabilities matter most when you leave a scripted SurveySparrow survey behind:

• AI follow-up probing reacts to each individual answer instead of following a fixed branch.
• Voice or text lets respondents speak or type from the same link, on any device.
• Real-time themed analysis groups open answers into named themes with supporting quotes, so you read findings instead of raw rows.

Map every SurveySparrow question to one of Koji's 6 question types

Koji interviews are built from six structured question types: open_ended, scale, single_choice, multiple_choice, ranking, and yes_no. Every SurveySparrow question type maps cleanly to one of them.

A SurveySparrow Matrix question — several rows sharing one rating scale — becomes one scale question per row in Koji, each now probeable. A Rank Order question maps directly to Koji's ranking type, and its NPS question becomes a 0-10 scale where the anchor follow-up does the promoter/passive/detractor reasoning automatically.

Move contact fields to the intake form

Contact Details, Email, and Phone questions that identified respondents in SurveySparrow move out of the question flow and into Koji's intake form, which runs before the interview begins. The conversation stays focused on insight, and each transcript still links to a known participant for later segmentation.

Add what SurveySparrow can't

With questions mapped, switch on the capabilities a scripted survey doesn't have:

• AI follow-up depth. Set 0 follow-ups for a quick quantitative item, or up to 3 where the reasoning matters most.
• Scale anchors. On any scale or NPS question, turn on the anchor follow-up so the AI asks "You said 7 — what would make it a 10?" automatically.
• Voice or text mode. Voice interviews cost 3 credits and text 1 credit, both from the same link.
• Automatic themes. As responses arrive, Koji codes open answers into themes with representative quotes and charts every scale, choice, and ranking question — no export required.

SurveySparrow to Koji in 5 steps

1. Inventory your survey. Note each SurveySparrow question's type, text, and options.
2. Rebuild in Koji. Map each question with the table above; keep wording identical so historical trends stay comparable.
3. Set probing depth. Choose 0-3 follow-ups per question and enable anchors on key scales and the NPS item.
4. Move contact fields to intake, drop file uploads, and pick voice, text, or respondent's choice.
5. Publish and share the link wherever the SurveySparrow survey lived — email, embed, or QR code. Insights populate live.

Pricing: SurveySparrow vs Koji

SurveySparrow offers a free plan plus paid tiers that scale from roughly $19 into the $100+ per month range as response volume and features grow. As with any survey tool, that fee buys collection — reading and coding the open answers is a separate cost in staff time, even when the survey looked like a conversation.

Koji folds collection and analysis into one step. Insights is EUR29/month (29 credits) and Interviews is EUR79/month (79 credits), with annual billing giving two months free. Text interviews cost 1 credit, voice 3, and a report refresh 5 — and only conversations scoring 3 or higher consume a credit, so blank, joke, or bot responses are free. New accounts get 10 one-time credits to trial a full migration before paying.

When to keep SurveySparrow

Keep SurveySparrow for the jobs it does well: recurring pulse and NPS programs, large-sample quantitative surveys, and multi-channel distribution where the friendly chat UI lifts completion rates. Reach for a Koji AI interview whenever the objective is understanding — feedback, churn diagnosis, concept testing, NPS follow-up — where the reason behind each answer is the whole point and you need the tool to actually respond to what people say. Many teams run both: SurveySparrow for the scripted pulse, Koji for the real conversation.

Migration checklist

• Questions mapped to the six Koji types, wording preserved
• Matrix questions split into one scale question per row
• Rank Order mapped to ranking; NPS mapped to a 0-10 scale with the anchor on
• Contact fields moved to intake, file uploads dropped
• Voice/text mode chosen and the link tested with your 10 free credits

A worked example: a SurveySparrow product-feedback survey

Picture a SurveySparrow product survey with an NPS question, a Matrix rating three features, a Rank Order of four requested improvements, and a long-text box for open comments. Migrated to Koji, the NPS becomes a 0-10 scale with an anchor follow-up, the Matrix becomes three scale questions, the Rank Order stays a ranking question, and the long-text box becomes an open_ended with three follow-ups. A respondent who scores a 7 is asked what would earn a 10, right then. When the survey closes, Koji has themed the comments into groups like "wants a mobile app" and "onboarding too slow," each with quotes, alongside the NPS split, feature averages, and the aggregate ranking. In SurveySparrow you would have exported the responses and read every row yourself to reach the same conclusions.

Related Resources

• The Complete Guide to Koji Structured Questions
• AI Interviews vs. Surveys: Which Should You Use?
• Survey Question Types Explained
• How to Convert a Typeform Survey Into an AI Interview
• Koji vs. Sprig — Deep Interviews vs. In-Product Micro-Surveys
• How AI Interviewers Work