How to Convert a Qualaroo Nudge to an AI Interview (2026)

Converting a Qualaroo Nudge into a Koji AI interview takes about 20 minutes: map each Qualaroo question to one of Koji's six structured question types, move any identity capture to the intake form, switch on AI follow-up probing, and publish a single interview link. You keep the signal a Qualaroo Nudge collected — NPS, ratings, choice counts — and add what a one-question intercept can't: an AI moderator that asks "why?" in the respondent's own words and themes every open answer automatically.

Why convert a Qualaroo Nudge to an AI interview?

Qualaroo is built around the Nudge — a small in-product survey that catches a user mid-session and asks one or two targeted questions tied to a URL or behavior. That is excellent for a single point-in-time signal: an exit-intent NPS, a pricing-page reaction, a quick "did you find what you needed?". But the Nudge is deliberately shallow. It has to be, because it is interrupting someone. It captures the what — a score, a click — and rarely the why, and when it does offer a free-text box, someone still has to read and code every answer by hand.

A platform like Koji is the natural next step when the one-question signal raises a question of its own. Each question you migrate can carry up to three AI-generated follow-ups, so a two-star reaction or a detractor score triggers an instant, conversational "What went wrong there?" — captured, transcribed, and thematically coded automatically across every respondent, with no moderator. The Nudge tells you that something is off; the AI interview tells you why, at the same scale.

Three capabilities matter most when you graduate from a Qualaroo intercept:

• AI follow-up probing turns a one-line reaction into the reasoning behind it.
• Voice or text lets respondents speak or type from the same link, on any device.
• Real-time themed analysis groups open answers into named themes with supporting quotes, so you read findings instead of raw rows.

Map every Qualaroo question to one of Koji's 6 question types

Koji interviews are built from six structured question types: open_ended, scale, single_choice, multiple_choice, ranking, and yes_no. Every Qualaroo question type maps cleanly to one of them.

A Qualaroo Likert question — several statements on one agreement scale — becomes one scale question per statement in Koji, each now probeable. Qualaroo's NPS Nudge maps to a 0-10 scale where the anchor follow-up ("What is the main reason for your score?") does the promoter/passive/detractor reasoning automatically — the follow-up you would normally set up as a separate branch.

From intercept to conversation: what changes

The mental shift is the point. A Qualaroo Nudge is a sniper shot — one question, in context, right now. A Koji interview is the debrief that follows — a short, focused conversation that a respondent opts into from a link. You are not trying to replicate the mid-session intercept; you are giving the people who reacted somewhere to explain themselves in depth, and letting the AI do the probing and coding you would otherwise skip.

Add what a Qualaroo Nudge can't

With questions mapped, switch on the capabilities a one-question intercept doesn't have:

• AI follow-up depth. Set 0 follow-ups for a quick quantitative item, or up to 3 where the reasoning matters most.
• Scale anchors. On any scale or NPS question, turn on the anchor follow-up so the AI asks "You said 3 — what would make it a 5?" automatically.
• Voice or text mode. Voice interviews cost 3 credits and text 1 credit, both from the same link.
• Automatic themes. As responses arrive, Koji codes open answers into themes with representative quotes and charts every scale and choice question — no export required.

Qualaroo to Koji in 5 steps

1. Inventory your Nudges. Note each Qualaroo question's type, text, and options.
2. Rebuild in Koji. Map each question with the table above; keep wording identical so historical trends stay comparable.
3. Set probing depth. Choose 0-3 follow-ups per question and enable anchors on key scales and the NPS item.
4. Move any identity capture to intake and pick voice, text, or respondent's choice.
5. Publish and share the link where the intercept sent people next — a thank-you redirect, an email, or a follow-up nudge. Insights populate live.

Pricing: Qualaroo vs Koji

Qualaroo is sold on paid tiers that start around $20 per month and scale with response volume, plus enterprise plans. As with any survey tool, that fee buys collection — reading and coding the open answers is a separate cost in staff time.

Koji folds collection and analysis into one step. Insights is EUR29/month (29 credits) and Interviews is EUR79/month (79 credits), with annual billing giving two months free. Text interviews cost 1 credit, voice 3, and a report refresh 5 — and only conversations scoring 3 or higher consume a credit, so blank, joke, or bot responses are free. New accounts get 10 one-time credits to trial a full migration before paying.

When to keep Qualaroo

Keep Qualaroo for the job it is built for: lightweight, in-context intercepts on your live site or app — exit-intent surveys, page-level reactions, and always-on micro-NPS. Reach for a Koji AI interview when the intercept has done its job and you need depth — the full reasoning behind a churn signal, a concept test, or a detractor score. Many teams run both: Qualaroo to catch the reaction in the moment, Koji to interview the people who reacted.

Migration checklist

• Questions mapped to the six Koji types, wording preserved
• Likert questions split into one scale question per statement
• NPS mapped to a 0-10 scale with the anchor follow-up on
• Any identity capture moved to intake
• Voice/text mode chosen and the link tested with your 10 free credits

A worked example: a Qualaroo exit-intent NPS Nudge

Picture a Qualaroo exit-intent Nudge that asks an NPS question and, for low scorers, a single free-text "What went wrong?". Migrated to Koji, the NPS becomes a 0-10 scale with an anchor follow-up, and the free-text box becomes an open_ended with three follow-ups — so instead of one shallow reason, the AI keeps asking until the real issue surfaces. When the interview closes, Koji has themed the responses into groups like "checkout too slow" and "unexpected shipping cost," each with quotes, alongside the NPS split. In Qualaroo you would have collected the scores in-session, then exported the free-text answers and read every row yourself to reach the same conclusions.

Related Resources

• The Complete Guide to Koji Structured Questions
• AI Interviews vs. Surveys: Which Should You Use?
• Koji vs. Sprig — Deep Interviews vs. In-Product Micro-Surveys
• Koji vs Hotjar: AI Interviews vs Behavior Analytics & Feedback
• How to Convert a Typeform Survey Into an AI Interview
• How AI Interviewers Work