Publishing & Sharing Reports

Once you've generated a research report, the next step is getting it in front of the people who need to see it. Koji makes it straightforward to share your findings with stakeholders, team members, and anyone else who needs access to your research.

Why Sharing Matters

Research only creates value when it reaches the people making decisions. A brilliant report sitting unread in your account doesn't help anyone. The goal is to make your findings as accessible as possible to the right audience — product managers, designers, executives, engineers, or anyone else who can act on the insights.

According to the Nielsen Norman Group, one of the biggest challenges in UX research is the gap between insights and action. Research that isn't effectively shared with stakeholders often fails to influence decisions, regardless of its quality.

How to Share Reports

Share via Link

The simplest way to share a report is through a shareable link. When you open a generated report, you'll find a share option that creates a link anyone can use to view the report.

1. Open your report Navigate to your study and open the report you want to share.

2. Click the share button Look for the share or export option in the report view.

3. Copy the shareable link A link is generated that you can send to anyone. Recipients can view the report without needing a Koji account.

4. Send to stakeholders Share the link via email, Slack, your project management tool, or wherever your team communicates.

Present to Stakeholders

Reports are structured for easy presentation. The sections naturally map to a presentation flow:

1. Start with the Executive Summary — gives everyone the key takeaways in under two minutes
2. Walk through the top themes — show the evidence behind the main findings
3. Highlight key quotes — let participant voices make the case
4. Discuss recommendations — connect findings to potential actions
5. Share statistics — provide quantitative backing for qualitative insights

This structure works whether you're presenting in a team meeting, an executive review, or an asynchronous document review.

Best Practices for Sharing Research

Know Your Audience

Different stakeholders need different levels of detail:

• Executives typically want the executive summary and top-line recommendations. Keep it brief and focus on business impact.
• Product managers want themes, recommendations, and supporting evidence to inform their roadmap.
• Designers benefit from specific quotes and pain points that inform design decisions.
• Engineers may want specific usability issues and workflow breakdowns that suggest technical solutions.

When sharing a report link, consider adding a brief note explaining which sections are most relevant for each recipient.

Add Your Context

Koji's reports provide the data and analysis, but you bring the context. When sharing, consider adding:

• Business context: How these findings relate to your current strategy or priorities
• Previous research: How these results compare to or build on earlier studies
• Recommended next steps: Your professional judgment on what actions to take
• Scope limitations: Any important caveats about the study's participants, sample size, or methodology

Your interpretation layer turns a research report into a strategic document.

Time It Right

Share research when decisions are being made — not weeks before or after. The best time to present research findings is:

• Before sprint planning, when the team is deciding what to build next
• During roadmap reviews, when priorities are being set
• At the start of design sprints, when problem framing happens
• After product launches, when evaluating success and identifying improvements

Research shared at the right moment has an outsized impact on decisions.

Make It a Habit

The most effective research teams build regular cadences around sharing. Consider:

• Weekly research summaries shared in a dedicated Slack channel
• Monthly research readouts with the broader team
• Quarterly synthesis reports that connect findings across multiple studies

Consistency builds a culture where research is expected and valued, not an occasional surprise.

Report Versions and Sharing

Remember that each time you generate a report, a new version is created. When sharing, be mindful of which version you're distributing:

• Share the latest version when you want stakeholders to see the most complete picture
• Reference earlier versions when you want to show how findings evolved over time
• Note the interview count so recipients understand the data behind the analysis

Privacy Considerations

When sharing reports, keep these privacy best practices in mind:

• Participant anonymity: Reports use participant identifiers rather than real names by default. If your study collected names, be thoughtful about whether to include them in shared reports.
• Sensitive content: If interviews touched on sensitive topics, consider whether all recipients need to see all details.
• External sharing: If sharing outside your organization, ensure that the level of detail is appropriate and that no confidential participant information is exposed.

Tips & Best Practices

• Lead with insights, not methodology: Stakeholders care about what you found, not how you found it. Save methodological details for appendices or follow-up conversations.
• Use quotes strategically: One powerful participant quote is worth a hundred summary bullets. Choose quotes that vividly illustrate your key findings.
• Follow up: After sharing, check in with stakeholders. Did the findings raise questions? Do they need clarification? Follow-up conversations often surface the most important "so what" discussions.
• Build an insights library: Over time, your collection of shared reports becomes an institutional knowledge base. Make sure reports are stored and labeled in a way that future team members can find and reference.

Key Things to Know

• Report access requires Starter plan or above: You need a paid plan to generate and share reports. See the Plan Comparison Guide for details.
• Recipients don't need a Koji account: Anyone with a shareable link can view the report.
• Reports are read-only for recipients: Shared reports cannot be edited by viewers, preserving the integrity of your findings.

Related Articles

• Generating Research Reports — How to create the reports you'll be sharing
• Insights Dashboard — Visual analytics to complement your reports

Frequently Asked Questions

Q: Can I control who sees my shared report? A: Shareable links provide access to anyone who has the link. Share it only with intended recipients. If you need to revoke access, you can regenerate the link.

Q: Can recipients download the report? A: Recipients can view the report through the shared link. Download capabilities depend on your plan and sharing settings.

Q: Do shared reports update when I generate a new version? A: Shared links point to a specific report version. If you generate an updated report, you'll need to share the new link for recipients to see the latest version.

Q: Is there a limit to how many people I can share a report with? A: There's no limit on the number of people who can view a shared report link. Share it as widely as needed within your organization.

Q: Can I add comments or annotations to a shared report? A: Reports are shared as-is. For collaborative annotation, we recommend copying key findings into your team's existing collaboration tools (like Notion, Google Docs, or Confluence) and discussing there.