Publishing & Sharing Reports

Once you've generated a research report, the next step is getting it in front of the people who need to see it. Koji makes it straightforward to share your findings with stakeholders, team members, and anyone else who needs access to your research.

Why Sharing Matters

Research only creates value when it reaches the people making decisions. A brilliant report sitting unread in your account doesn't help anyone. The goal is to make your findings as accessible as possible to the right audience — product managers, designers, executives, engineers, or anyone else who can act on the insights.

Publishing Your Report

Koji lets you publish reports with a shareable public URL. Publishing generates a unique slug — a URL-safe identifier — that makes the report accessible to anyone with the link.

How to Publish

1. Open your report Navigate to your study and open the generated report.

2. Click Publish Use the publish action to make the report publicly accessible. Koji generates a unique public URL with a shareable slug.

3. Copy the shareable link The generated link can be sent to anyone. Recipients can view the full report without needing a Koji account.

4. Share with stakeholders Share the link via email, Slack, your project management tool, or wherever your team communicates.

Unpublishing

If you need to revoke public access, you can unpublish the report at any time. This immediately removes public access — the link stops working. The slug is preserved internally, so if you republish later, access is restored.

What Stakeholders See in Shared Reports

Published reports include the full report content:

• Executive Summary — key takeaways in under two minutes
• Key Takeaways — prioritized findings with evidence
• Theme Analysis — cross-interview patterns with frequency data and traceable citations
• Charts and Visualizations — sentiment distribution, pain point frequency, quality score distribution, and structured question data
• Written Findings — detailed narrative analysis
• Recommendations — actionable next steps grounded in participant data
• Stat Cards — summary statistics at a glance

Structured Data in Public Reports

If your study uses structured questions, shared reports include the quantitative visualizations:

• Scale distributions with mean, median, and mode (including NPS calculations for 0-10 scales)
• Choice frequency bar charts showing how participants answered single and multiple choice questions
• Ranking average position charts showing item rankings
• Yes/No pie charts showing binary response distributions

These charts give stakeholders the data-driven evidence they're accustomed to from traditional surveys, while the surrounding qualitative context from the AI conversation provides the depth and nuance that surveys miss.

Present to Stakeholders

Reports are structured for easy presentation. The sections naturally map to a presentation flow:

1. Start with the Executive Summary — gives everyone the key takeaways in under two minutes
2. Highlight Key Takeaways — prioritized findings that drive action
3. Walk through the top themes — show the evidence behind the main findings
4. Show the charts — quantitative data from structured questions and sentiment analysis
5. Highlight key quotes — let participant voices make the case
6. Discuss recommendations — connect findings to potential actions

This structure works whether you're presenting in a team meeting, an executive review, or an asynchronous document review.

Best Practices for Sharing Research

Know Your Audience

Different stakeholders need different levels of detail:

• Executives typically want the executive summary and top-line recommendations. Keep it brief and focus on business impact.
• Product managers want themes, recommendations, charts, and supporting evidence to inform their roadmap.
• Designers benefit from specific quotes and pain points that inform design decisions.
• Engineers may want specific usability issues and workflow breakdowns that suggest technical solutions.

When sharing a report link, consider adding a brief note explaining which sections are most relevant for each recipient.

Add Your Context

Koji's reports provide the data and analysis, but you bring the context. When sharing, consider adding:

• Business context: How these findings relate to your current strategy or priorities
• Previous research: How these results compare to or build on earlier studies
• Recommended next steps: Your professional judgment on what actions to take
• Scope limitations: Any important caveats about the study's participants, sample size, or methodology

Your interpretation layer turns a research report into a strategic document.

Time It Right

Share research when decisions are being made — not weeks before or after. The best time to present research findings is:

• Before sprint planning, when the team is deciding what to build next
• During roadmap reviews, when priorities are being set
• At the start of design sprints, when problem framing happens
• After product launches, when evaluating success and identifying improvements

Research shared at the right moment has an outsized impact on decisions.

Report Versions and Sharing

Remember that each time you generate a report, a new version is created (marked with a version number and an isCurrent flag). When sharing, be mindful of which version you're distributing:

• Share the latest version when you want stakeholders to see the most complete picture
• Reference earlier versions when you want to show how findings evolved over time
• Note the interview count so recipients understand the data behind the analysis

Privacy Considerations

When sharing reports, keep these privacy best practices in mind:

• Participant anonymity: Reports use participant identifiers rather than real names by default. If your study collected names, be thoughtful about whether to include them in shared reports.
• Sensitive content: If interviews touched on sensitive topics, consider whether all recipients need to see all details.
• External sharing: If sharing outside your organization, ensure that the level of detail is appropriate and that no confidential participant information is exposed.

Plan Access

Report publishing and sharing is available on all plans. Credits are the only gate — generating or refreshing a report costs credits from your balance. Check the Plan Comparison Guide for credit costs and allocations.

Key Things to Know

• Reports are available on all plans: All features including report publishing are accessible on every plan (free, insights, interviews, enterprise). Credits are the only usage gate.
• Recipients don't need a Koji account: Anyone with the published link can view the report.
• Reports are read-only for recipients: Published reports cannot be edited by viewers, preserving the integrity of your findings.
• You can unpublish at any time: Removing public access is instant and revocable.

Related Articles

• Generating Research Reports — How to create the reports you'll be sharing
• Understanding Themes & Patterns — Theme analysis that powers your reports
• Plan Comparison Guide — Compare plans for credit allocations
• Structured Questions Guide — Design questions that produce rich report visualizations

Frequently Asked Questions

Q: Can I control who sees my published report? A: Published links provide access to anyone who has the link. Share it only with intended recipients. If you need to revoke access, you can unpublish the report to immediately remove public access.

Q: Can recipients download the report? A: Recipients can view the report through the published link. The report is presented as a web page with all sections, charts, and visualizations rendered inline.

Q: Do published reports update when I generate a new version? A: The published link reflects the current version of the report. When you generate a new version, the published report updates to show the latest data.

Q: Is there a limit to how many people I can share a report with? A: There's no limit on the number of people who can view a published report link. Share it as widely as needed within your organization.

Q: Can I add comments or annotations to a published report? A: Reports are shared as-is. For collaborative annotation, we recommend copying key findings into your team's existing collaboration tools (like Notion, Google Docs, or Confluence) and discussing there.