Plan Comparison Guide
Compare Koji's credit-based pricing plans — Free, Insights, Interviews, and Enterprise — to find the right fit for your research needs.
Koji Pricing Plans Overview
Koji uses a credit-based pricing model designed so you only pay for quality conversations. Every plan includes the quality gate — interviews scoring below 3 on the 1-5 quality scale are free and don't consume credits.
All prices are in EUR (€). Annual plans save you 2 months free.
Plan Comparison
Free Plan — €0/month
Perfect for trying Koji or running occasional research.
- Credits: 10 starter credits (one-time grant on signup)
- Active studies: Unlimited
- Text interviews: ✅ (1 credit each) — learn more
- Voice interviews: ✅ (3 credits each) — learn more
- Structured questions: ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)
- Multi-language support: ✅ (30+ languages)
- Branded intake forms: ✅
- Custom interview URLs: ✅
- Lead collection form: ✅
- Custom badges: ✅
- Footer customization: ✅
- Custom link previews: ✅
- Remove "Powered by" badge: ✅
- Website embed: ✅ (iframe + advanced)
- Report generation: 5 credits per refresh
- Quality gate: ✅ Included
- API access: ✅ Full API, webhooks, headless mode
- CRM import: ✅
- CSV export: ✅
- JSON export: ✅
- Overage billing: Not available
Insights Plan — €29/month (€290/year)
For teams running regular research at scale with monthly credit renewal.
- Credits: 29 credits/month included
- Active studies: Unlimited
- Text interviews: ✅ (1 credit each) — learn more
- Voice interviews: ✅ (3 credits each) — learn more
- Structured questions: ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)
- Multi-language support: ✅ (30+ languages)
- Branded intake forms: ✅
- Custom interview URLs: ✅
- Lead collection form: ✅
- Custom badges: ✅
- Footer customization: ✅
- Custom link previews: ✅
- Remove "Powered by" badge: ✅
- Website embed: ✅ (iframe + advanced)
- Public reports: ✅ (shareable report links)
- Report generation: 5 credits per refresh
- Quality gate: ✅ Included
- API access: ✅ Full API, webhooks, headless mode
- CRM import: ✅
- CSV export: ✅
- JSON export: ✅
- Overage billing: €1/credit (configurable cap)
Interviews Plan — €79/month (€790/year) — Most Popular
For teams that need more credits and free report refreshes.
- Credits: 79 credits/month included
- Active studies: Unlimited
- Text interviews: ✅ (1 credit each) — learn more
- Voice interviews: ✅ (3 credits each) — learn more
- Structured questions: ✅ (scale, single choice, multiple choice, ranking, yes/no, open-ended)
- Multi-language support: ✅ (30+ languages)
- Branded intake forms: ✅
- Custom interview URLs: ✅
- Lead collection form: ✅
- Custom badges: ✅
- Footer customization: ✅
- Custom link previews: ✅
- Remove "Powered by" badge: ✅
- Website embed: ✅ (iframe + advanced)
- Public reports: ✅ (shareable report links)
- Report generation: Free (unlimited refreshes)
- Quality gate: ✅ Included
- API access: ✅ Full API, webhooks, headless mode
- MCP server: ✅ Manage studies from Claude, Cursor, and other AI assistants
- CRM import: ✅
- CSV export: ✅
- JSON export: ✅
- Overage billing: €1/credit (configurable cap)
Enterprise — From €500/month or €6,000/year
For organizations with advanced security, compliance, or volume needs. Designed for buyers whose InfoSec, Legal, and Procurement teams need to sign off. See the full enterprise plan and the compliance hub for the security, contracts, and certifications package.
What's always included (Core + Trust foundation):
- Core Research Engine — voice + text interviews at scale, 30+ languages, quality gate on every conversation, custom prompts and guardrails
- Trust & Data Control — isolated dedicated database, US or EU data residency, your enterprise LLM keys integrated (or dedicated keys provisioned by us), DPA ready to sign, no AI training on your data ever
Optional modules (add to your quote at /enterprise):
- Interview Intelligence — branching/skip logic, stimuli, external-interview integration
- Channels & Outreach — voice, text, video, SMS, WhatsApp, email, in-person, embedded
- Reach & Recruitment — third-party panels, feasibility finder, incentive handling
- Insights & Reporting — executive summaries, traceable charts, custom templates
- Workflow & Integrations — MCP connectors (Claude, Slack, Notion), CRM sync, team workspaces
Always-on enterprise capabilities:
- SSO/SAML with all major IdPs, SCIM provisioning
- Custom subdomain (
yourcompany.koji.so), branded and isolated - Single tenancy — isolated DB per organization, never shared
- Dedicated success manager and onboarding
- Custom integrations scoped during the discovery call
- 30-day paid pilot first — success criteria signed off before kickoff, credit toward annual
Response commitments: security questionnaire within 5 business days · DPA counter-signature within 1 business day · suspected incident acknowledgement within 1 hour during business hours.
Configure your enterprise quote → · Browse the compliance hub →
How Credits Work
Credits are the currency of Koji. Different actions cost different amounts:
| Action | Credit Cost |
|---|---|
| Text chat interview | 1 credit |
| Voice interview | 3 credits |
| Report refresh | 5 credits (free on Interviews+) |
Key rules:
- Credits reset monthly on your billing anniversary
- The quality gate protects your budget — conversations scoring below 3 on the 1-5 scale are completely free
- Overage credits are billed at a flat €1/credit on paid plans — learn more about overage
- You can set an overage cap to control unexpected costs
- Structured questions (scale, choice, ranking, yes/no) are included in every interview at no extra credit cost — giving you both qualitative depth and quantitative data in a single credit
What Are Structured Questions?
Koji supports quantitative structured questions alongside its signature conversational depth. Every plan includes:
- Scale questions (1-5, 1-7, 1-10) — for NPS, CSAT, satisfaction ratings
- Single choice — radio-button-style selection
- Multiple choice — multi-select options
- Ranking — drag-and-drop preference ordering
- Yes/No — binary questions
- Open-ended — free-text for qualitative depth
The AI interviewer delivers these conversationally, naturally weaving quantitative data collection into qualitative conversations. This makes Koji the only platform that combines survey-scale data collection with interview-depth insights — and structured questions consume no extra credits beyond the standard interview cost.
Quick Decision Framework
| If you need... | Choose... |
|---|---|
| To try Koji risk-free | Free |
| Monthly credit renewal for regular research | Insights (€29/mo) |
| More credits and free report refreshes | Interviews (€79/mo) |
| Enterprise security, compliance, or 100+ interviews/month | Enterprise (from €500/mo or €6,000/yr · see plan) |
All plans include the same features — voice interviews, text interviews, API access, structured questions, branded forms, CRM import, and exports. The main differentiators are credit volume and report refresh pricing.
Common Scenarios
| Scenario | Recommended Plan |
|---|---|
| Startup validating a product idea with 20 interviews/month | Insights |
| Product team running weekly voice research sprints | Interviews |
| Agency managing research for multiple clients | Interviews or Enterprise |
| Research ops team with 100+ monthly interviews | Enterprise |
| Student or freelancer doing occasional research | Free |
| Customer success team running NPS and churn surveys | Insights or Interviews |
| HR team conducting employee engagement surveys | Insights |
Annual Billing Discount
Save 2 months free by choosing annual billing:
| Plan | Monthly | Annual | You Save |
|---|---|---|---|
| Insights | €29/mo | €290/yr (€24.17/mo) | €58/yr |
| Interviews | €79/mo | €790/yr (€65.83/mo) | €158/yr |
| Enterprise | From €500/mo | From €6,000/yr | 30-day paid pilot credit toward annual |
What All Plans Include
Every Koji plan — including Free — comes with:
- AI-guided conversational interviews (text and voice)
- Structured quantitative questions (scale, choice, ranking, yes/no)
- Multi-language support (30+ languages)
- Research methodology frameworks (Mom Test, JTBD, Discovery, Exploratory, Lead Magnet)
- Full question library with probe points and guardrails
- Study publishing and shareable interview links
- Automated insights and analysis
- Response filtering and transcript viewing
- PDF research reports
- Branded intake forms, custom URLs, and lead collection
- Custom badges, footer customization, and link previews
- Remove "Powered by" badge
- API access, webhooks, and headless mode
- CRM import and CSV/JSON export
- Website embed (iframe + advanced)
- Quality gate on every conversation
- Unlimited studies
The only differences between plans are credit volume, report refresh pricing (5 credits on Free/Insights, free on Interviews+), and overage availability (paid plans only).
Further reading on the blog
- Best AI Market Research Tools in 2026: The Complete Buyer's Guide — AI has fundamentally changed market research. This guide compares the leading AI market research platforms—from AI-native interview tools li
- B2B Customer Research: The Complete Guide for Product Teams (2026) — B2B customer research is harder than B2C — you are navigating buying groups of 10+ stakeholders, gatekeepers, and enterprise procurement cyc
- B2C User Research: How to Understand Consumer Behavior at Scale (2026) — B2C user research is systematically underinvested at most consumer companies. While B2B teams run structured customer discovery as a matter
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